For festival promoters
Grow your festival with data no one else has.
Festival Abroad houses the world's largest curated festival directory – 3,170+ festivals, 92 countries, and a search audience actively planning where to go next. We work with a select number of promoters each year to turn that reach and proprietary intelligence into real results.
Founded by
Sarah built her career applying rigorous analytical frameworks inside some of the world's largest corporations – and spent every weekend she could at music events. Festival Abroad is the deliberate convergence of both: the analytical discipline of a data strategist applied to an industry she's been embedded in for years.
Since launching in 2025, Festival Abroad has grown into a global media and data company – 3,170+ festivals catalogued across 92 countries, a search audience actively planning festival travel, and a proprietary dataset covering artist touring patterns, genre saturation by market, and audience demand by territory.
Sarah works directly with a select number of promoters each year, as a strategic partner who brings the data house, the media reach, and the industry relationships to bear on a single question: how do you grow?
Festival intelligence
See every market.
Find where you fit.
3,170+ festivals mapped across 92 countries – capacity, genre, geography, and audience profile. Understand where any market is saturated, where it's wide open, and where international demand is building fastest.
Top markets · festivals catalogued
How to read this
UK, Germany, France, Belgium, and the Netherlands have the highest density of events. Established relationships dominate – positioning and differentiation matter more than availability.
The Balkans, Eastern Europe, and Iberia are growing fast. International audiences are arriving, infrastructure is improving, and first-mover advantages are still available.
Southeast Asia, Latin America, and North Africa are showing early demand signals. Thin competition, receptive audiences, and significant upside for promoters who move early.
Genre distribution · festivals by category
Understand which genre markets are oversupplied and which still have room to grow.
Seen enough? Let's talk about what this means for your festival.
Book a callBooking intelligence
Know who to book
before your competition does.
We map every artist's festival footprint across 3,000+ events worldwide – touring patterns, genre positioning, market saturation, and stage co-occurrences. The kind of intelligence that changes a booking conversation.
Most in-demand artists · total festival appearances
Map any artist's genre footprint across 48 genre categories. See exactly which festival markets they're credentialed in – and which adjacent markets they haven't touched yet.
See which artists consistently share stages. Understand tier dynamics, comparable acts, and who's defining each market segment – before you finalise a lineup.
Identify which territories an artist has built profile in and which markets are still open. Useful for planning tour routing, spotting first-mover opportunities, and avoiding oversaturation.
Cross-referenced Spotify popularity, RA profile, social presence, and full festival history – everything you need to validate an act's market position before committing to a booking.
Want to know which artists make sense for your lineup? Let's look at the data together.
Book a callAudience intelligence
Who sees your festival
through Festival Abroad.
Festival Abroad visitors by country – the people your promotion reaches, already on the site and looking for their next festival.
Visitors by country · % of Google organic clicks
What your promotion reaches
No single country dominates – the top markets each hold a similar share. Your festival gets in front of audiences in the same geographies that already buy tickets internationally.
People visit Festival Abroad while actively deciding where to go this season – searching by genre, country, and date. When your festival appears, it's landing in front of someone ready to book.
Beyond the top markets, visitors arrive from across Latin America, Southeast Asia, and Eastern Europe – a self-selected audience of people who travel for music, wherever they're based.
Know where your audience is. Ready to reach them?
Book a callWhat we offer
More than a publisher.
An ecosystem and community.
We have what most brands want and rarely find: a genuine, search-driven audience of hundreds of thousands of people actively planning their next festival. Working with us means working inside this community – not advertising at it from the outside.
Also available
Web design · Digital marketing campaigns · Press & media coverage
Get in touch
Start a conversation
Tell us about your festival and where you want to take it. We'll come back to you with an honest view of what the data shows and what we'd recommend.
